Monthly Archives: April 2010

Next Steps for Apple and Tree Fruit Breakout Group

At our most recent Driftless Food and Farm meeting in Prairie du Chien, break out groups analyzed opportunities for and obstacles to growth in a variety of production and food business sectors.  In the next few days we will post brief reports from each of those groups.    To start, the apple group’s insights are detailed below.

We would like to encourage your participation in continuing conversations, please step forward by posting a comment below or by emailing us.  If you have suggestions on how we can proceed please don’t hesitate to share them.

Apples and Other Fruit

The fruit break-out group began by noting that the biggest opportunities for growth result from the impressive number of knowledgeable, environmentally conscious, and well-connected apple growers in the region and the expansion of other fruit crops in recent years.  Just as important, due to the breadth of apple consumption, there potentially exists a virtually unlimited demand for local product, assuming we can organize and build a bridge to markets in the region.  Additional gains can be made through expansion of value added product lines.

Next steps:

  • How do we find ways to organize that would allow penetration into markets otherwise unavailable to individual small and medium-sized growers?
  • How doe we overcome constraints of a short harvest season?  Would adding value-added products to the equation have further benefits?
  • Which existing networks and resources can help enhance education of both growers and large consumers to stimulate growth of both supply and demand?

Save The Date – Next Meeting – July 23

Mark your calendar for the next Driftless Food and Farm Project meeting on Friday, July 23.

We have not identified the precise meeting locale yet, but we are holding it in conjunction with the Kickapoo Country Fair in Lafarge, WI.  Perhaps it needs no introduction, but the fair is hosted annually by Organic Valley and bills itself as the “Midwest’s largest organic food and sustainability festival.”   That makes it a perfect setting for our next conversation on the preceding Friday.

In the coming weeks, we hope to work with you to plan the agenda for that meeting so that we can build on our ongoing efforts.  In the meantime, here is the registration form so that  your organization can join both the Driftless Food and Farm Project and UW-Madison CIAS as exhibitors.

What You May Have Missed – March 18 Driftless Food and Farm Project Meeting #2

As we begin to build on the momentum and insights gained at our March 18 meeting, we wanted to share with you the presentations given during the morning session.  Also, below are a trio of other presentations, including the one CIAS’s Michelle Miller gave prior to our initial meeting in January at the Midwest Value Added Conference.

Presentations:

Other recent presentations of interest: