Bikes good for the economy

When there was talk that Chicago was bidding to host the Summer Olympics, the word on the street was that bike races would happen in the Driftless. I know there are a number of bike-related events in the region and wonder if any organization is in place to organize and promote bike tourism? One of the best things about biking is that it burns lots of calories and so I can eat! So I see a natural affinity between local food and biking in the Driftless.

See the fastcompany article below that includes information on the economic benefits to biking around the country, and including Wisconsin and Iowa.