Webinar: Grass-Based Beef: The Business Case

National Good Food Network Webinar

Grass-Based Beef:
The Business Case

Thursday, June 21
3:30 – 4:45pm ET

Free! Register Now

The Wallace Center has been conducting research into supply chain and policy constraints in the grass-fed beef industry, particularly related to production. It is clear that the domestic production of pastured beef is significantly lower than the domestic demand.

This webinar will make the business case for grass based beef production, including grass fed and finished beef. We will focus on the techniques that have the potential for enhanced profitability, such as the importance of pasture management, animal genetics, aggregation, use of existing infrastructure and brand development in establishing a sustainable grass-fed business. A case study on the Wisconsin Grassfed Beef Cooperative, which we feel is highly replicable, will be featured and discussed.

The Wallace Center and the leaders of this webinar are working with partners in the Upper Midwest to pilot strategies that will increase production, keep vulnerable acres in pasture, inform producers and land owners about market opportunities and provide tools that will aid transition to pasture-based production. Learn how you can be part of these pilots, or start or participate in one in your own region.

Reserve your spot – click here


Allen Williams

Livestock Management Consultants, LLC


Warren King

Wellspring Management, LLC


Greg Nowicki

Wisconsin Grass-Fed Beef Cooperative